Privacy Policy

Last Updated: January 18, 2025

At Innovative Element, we are committed to protecting your privacy and safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable laws. For users in the European Union (EU), we also comply with the General Data Protection Regulation (GDPR) where applicable.

1. Who We Are

Innovative Element is a Canadian SEO agency specializing in search engine optimization services. Our website (https://innovativeelement.ca/) provides information about our services, resources, and tools for businesses seeking to improve their online presence.

If you have any questions or concerns about this Privacy Policy, you can contact us:

  • Email: info@innovativeelement.ca
  • Phone: (403) 690 3064
  • Mailing Address: Calgary AB

2. What Personal Information We Collect

We collect the following types of personal information:

a. Information You Provide to Us:

When you submit an RFP (Request for Proposal), contact us through forms on our website, or communicate with us, we may collect:

  • Name
  • Company Name
  • Email Address
  • Phone Number
  • Other information you provide in the RFP submission or inquiry form.

b. Automatically Collected Information:

When you use our website, we collect non-identifiable information through cookies and similar technologies, including:

  • IP Address
  • Browser Type
  • Pages Visited
  • Time Spent on the Website
  • Referring Website or Source

This data is collected using tools like Google Analytics and is used to analyze website traffic and improve user experience.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

a. To Provide Services

  • To process and respond to your RFP submissions and inquiries.

b. To Improve Our Website

  • To analyze website traffic and usage patterns using Google Analytics.
  • To customize and improve the functionality of our website.

c. To Communicate With You

  • To send updates, responses, and other information related to your inquiry or RFP submission.
  • To send marketing emails (if you have provided consent).

4. How We Obtain Your Consent

We obtain your consent to collect, use, and disclose your personal information as follows:

  • When you submit an RFP or contact form, you consent to the use of your personal information for the purpose of responding to your request.
  • For analytics and website tracking (e.g., through cookies), we rely on implied consent in Canada, but users in the EU will be presented with explicit cookie consent options.
  • You can withdraw your consent at any time by contacting us at info@innovativeelement.ca

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers to help us operate our business, such as:

Third Parties We Use:

  • Google Analytics: To analyze website traffic and user behaviour.

These third parties process your data securely and in compliance with PIPEDA and GDPR (if applicable).

6. How Long We Retain Your Information

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy or as required by law.

For example:

  • RFP submissions and inquiries are retained for 2 years from the date of submission
  • Website analytics data is retained for 14 months as per Google Analytics default.

If you would like your data deleted sooner, please contact us at [Insert Email Address].

7. Your Rights

Under PIPEDA (Canada):

As a Canadian user, you have the following rights:

  • Access: You can request a copy of the personal information we hold about you.
  • Correction: You can request corrections to any inaccurate or incomplete information.

Under GDPR (EU Users):

If you are located in the EU, you have additional rights, including:

  • Right to Erasure: You can request the deletion of your personal information.
  • Right to Restrict Processing: You can object to or restrict how your data is processed.
  • Data Portability: You can request your personal data in a portable format.

To exercise these rights, please contact us at [Insert Email Address].

8. Cookies and Tracking Technologies

Our website uses cookies to improve user experience, analyze website traffic, and support marketing efforts. Cookies are small text files stored on your device when you visit our site.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the basic functioning of our website.
  • Analytics Cookies: Used to track website usage and improve functionality (e.g., Google Analytics).

For more information, please see our Cookie Policy.

9. How We Protect Your Information

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

  • Secure data transmission (e.g., HTTPS).
  • Restricted access to personal information.
  • Regular monitoring and audits of data protection practices.

10. International Data Transfers

If you are located outside of Canada, please note that your information may be transferred to and processed in Canada. By using our website, you consent to the transfer of your data to Canada, which may not have the same data protection laws as your country of residence.

For users in the EU, we ensure that data transfers comply with GDPR requirements by using Standard Contractual Clauses (SCCs) or other safeguards.

11. Dispute Resolution

If you have concerns about how we handle your personal information, you can contact our Privacy Officer at [Insert Email Address].

You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada (OPC):

If you are in the EU, you can contact your local data protection authority.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page, and the “Last Updated” date will be revised.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

  • Email: info@innovativeelement.ca
  • Phone: (403) 690 3064
  • Mailing Address: Calgary AB