Cookie Policy

Last Updated: January 18, 2025

At Innovative Element, we use cookies and similar technologies to enhance your experience on our website, analyze site performance, and support our marketing efforts. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

For more information about how we process personal data, please refer to our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (e.g., computer, tablet, or smartphone) when you visit a website. They enable the website to recognize your device and remember certain information, such as your preferences or past actions, to improve your experience.

Cookies can be classified as either:

  • First-party cookies: Set directly by our website.
  • Third-party cookies: Set by external services (e.g., Google Analytics).

2. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functions such as page navigation and access to secure areas. Without these cookies, the website cannot function properly.

Examples:

  • Cookies that save your preferences (e.g., cookie settings).
  • Session cookies for website navigation.

Legal Basis (if applicable): Legitimate interest (under GDPR) or implied consent (under PIPEDA).

b. Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. For example, we use Google Analytics to analyze website traffic, such as pages visited and time spent on the site.

Examples:

  • Tracking website performance (e.g., identifying popular pages).
  • Analyzing user behaviour to improve the website.

Legal Basis (if applicable): Consent.

c. Functionality Cookies

These cookies remember the choices you make (e.g., language preferences) and provide enhanced, personalized features.

Examples:

  • Remembering user form submissions.
  • Customizing content for returning users.

Legal Basis (if applicable): Consent.

d. Advertising and Targeting Cookies

These cookies track your browsing habits and are used to deliver personalized advertisements. Although we do not use advertising cookies directly, third-party tools integrated into our website (e.g., Google services) may use them.

Examples:

  • Remarketing or retargeting ads via Google Ads.

Legal Basis (if applicable): Consent.

3. How We Use Cookies

We use cookies for the following purposes:

  • To ensure our website functions properly and securely.
  • To analyze and improve the performance of our website.
  • To remember your preferences and enhance your user experience.
  • To support marketing efforts (if applicable).

4. Third-Party Cookies

We use third-party services to improve our website functionality and performance. These third-party providers may place cookies on your device to collect data on our behalf.

Examples of third-party cookies we use:

  • Google Analytics: Used to collect website traffic and usage data.
  • [Insert any other third-party tools, if applicable].

5. Your Consent to Cookies

a. Canadian Visitors (PIPEDA and CASL)

In Canada, we rely on implied consent for non-essential cookies. By continuing to use our website after seeing our cookie notice, you agree to our use of cookies as outlined in this Cookie Policy.

b. European Visitors (GDPR)

If you are visiting our website from the European Union, you will be asked to provide explicit consent for non-essential cookies (e.g., analytics and advertising cookies) through a cookie banner when you first visit our website.

6. How to Manage Cookies

You have the right to control and manage cookies stored on your device. Below are some ways to do so:

a. Cookie Banner Settings

When you first visit our website, you will see a cookie banner that allows you to accept or reject specific types of cookies. You can update your preferences at any time by clicking the “Cookie Preferences” link in the website footer.

b. Browser Settings

Most web browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality of our website. Instructions for managing cookies in popular browsers:

c. Opt-Out Options for Third-Party Cookies

You can opt out of certain third-party cookies, such as those used by Google Analytics:

7. Data Retention

Cookies used on our website will remain on your device for different durations:

  • Session Cookies: Deleted when you close your browser.
  • Persistent Cookies: Remain on your device until they expire or you delete them.

You can manage the retention period of cookies through your browser settings or by deleting them manually.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. The “Last Updated” date at the top of this page will be revised to reflect any updates. Please check this page periodically to stay informed about how we use cookies.

9. Contact Us

If you have questions or concerns about our Cookie Policy, please contact us:

  • Email: info@innovativeelement.ca
  • Phone: (403) 690-3064
  • Mailing Address:  Calgary AB