Sound-Rite Case Study

How Sound-Rite Increased Organic Traffic by 160% and Boosted Lead Engagement with SEO

The Challenege

Sound-Rite, a leader in acoustic solutions, sought to enhance the online visibility of potential commercial clients in Western Canada. Despite offering premium acoustic panels and solutions for offices, restaurants, and healthcare facilities, their website wasn’t generating sufficient organic traffic or leads. They also lacked visibility across new AI platforms, which limited exposure to emerging audiences.

The Solution

We partnered with Sound-Rite to enhance their organic search presence, increase website engagement, and improve lead generation through a strategic SEO plan targeting commercial buyers.

Optimizing for Organic Search Growth

We audited and restructured key service pages, optimizing them for commercial intent keywords such as “acoustic panels for offices” and “acoustic panels [location].”
 These pages now:

  • Align with search intent for B2B audiences
  • Clearly outline solutions for specific industries.
  • Include calls-to-action that convert visitors into leads

Leveraging Content for Engagement

We created content designed to educate decision-makers in the commercial sector, helping them understand how acoustic solutions address real business challenges. This included:

  • SEO-focused blog articles answering common industry questions
  • Internal linking strategies to drive visitors deeper into the site
  • Clear calls-to-action throughout to capture leads

Increasing Visibility in AI Platforms

We ensured that Sound-Rite’s content and structured data aligned with the best practices of AI platforms, increasing mentions across AI-driven search experiences.

Screen Shot 2025-08-10 at 11.00.50 PM
"Chris has done a great job supporting our team through his expertise in SEO. He's very communicative and really helps us understand the ins and outs of our presence online. His work has had a great positive impact on our overall visibility and client reach."
Carmella T
Account/Marketing Manager

The Results

After putting these changes in place, the company saw real growth

More Leads
1 %

From people finding them through Google search and their business profile

increase in organic traffic
1 %

Through locally optimized landing pages and content designed to match what people were searching for

more views
1 %

More people clicking call-to-action buttons, driving higher interaction and conversions.

Ready to Grow Your Business?

Let’s talk about how we can help you get similar results!

Schedule a Consultation