Holistic Connection Case Study

How Holistic Connection Increased Bookings by 43% with SEO and Targeted Landing Pages

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The Challenege

Holistic Connection, a wellness clinic in Toronto, wanted to attract more clients through organic search but wasn’t getting the results they hoped for. Their website was a single page and wasn’t optimized for targeted keywords. Their Google Business Profile was also incomplete, which meant they were not consistently appearing in local searches.

The Solution

We collaborated with the clinic to develop a strategy that focused on enhancing their website and local search presence, enabling them to attract more potential clients and convert visits into appointments.

Creating SEO-Friendly Landing Pages

We created individual pages for each service they offered, including deep tissue massage, sports massage, prenatal massage, and lymphatic drainage therapy.

These pages:

  • Included local keywords like “Prenatal Massage in Toronto” to help them appear in relevant searches.
  • Featured trust signals, such as client testimonials and professional certifications.
  • Had clear, easy-to-use “Book Now” buttons to encourage bookings.

Developing Helpful, High-Quality Content

We wrote blog posts that answered common client questions, such as:

  • “Myofascial Release vs. Lymphatic Drainage: Which is Right for You?”
  • “Reiki vs. Therapeutic Touch: Key Differences and Benefits”
  • “What is Brazilian Lymphatic Drainage Massage?”

These articles were optimized for search engines and readers, featuring expert insights from the clinic’s team, trusted sources, FAQS, and internal links to other pages on their site.

Improving Their Google Business Profile

To help the clinic get found in local searches, we:

  • Made sure their business info (name, address, phone) was consistent everywhere online and created more citations
  • Updated their profile with keyword-rich descriptions, services, and direct booking links.
  • Helped them encourage client reviews, which resulted in increased views and engagement.
GA - HC Case study
Google search console data for massage therapist
"Innovative Element has been a huge component in the growth of our clinic. Not only have all of our metrics grown but Chris’ professionalism, immense knowledge, and think-outside-the-box approach allows for an efficient flow of work that leads to results. What I really enjoy about working with Innovative Element is that it isn’t a one-and- done here-are-your-keywords and expect growth transaction. But it is a growing relationship where you really feel Chris cares about your business’ success as much as you do. He helps build the online space so that the aligned customers or clients find you. Highly recommend."
Chris D
Founder of Holistic Connection

The Results

After putting these changes in place, the clinic saw real growth

More Bookings
1 %

From people finding them through Google search and their business profile

increase in organic traffic
1 %

Through locally optimized landing pages and content designed to match what people were searching for

more views
1 %

on their Google Business Profile, improving their visibility in local search results

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